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← BlogDesignFebruary 14, 2027 · 3 min read

We'd rather show you an empty box

No stock photos, ever — when a real screenshot doesn't exist yet, the site shows a labeled placeholder instead of faking one. See both side by side.

very case study on this site has a slot for real product screenshots — and for work that's still in progress, some of those slots are genuinely empty, because the screen doesn't exist to photograph yet. The easy fix is a stock photo: someone smiling at a laptop, a vague dashboard mockup that looks plausible from six feet away. It fills the space. It also isn't the product, and pretending otherwise for the sake of a tidier-looking page is exactly the kind of small dishonesty that compounds.

Anempty,labeledframetellsthetruth:thisdoesn'texistyet.Astockphototellsasmallliethesamesizeastheboxit'sfilling.

Side by side

what we don't do

generic stock photo of "people looking at a laptop, smiling"

what we actually render

trail map with elevation profile

add src to lib/case-studies.ts

The real component — ShotFrame inside CaseStudy.tsx — checks whether a shot has a src. If it does, it renders the actual image with a real alt description. If it doesn't, it renders a dashed border, the shot's intended caption in mono type, and a small note pointing at exactly where to add the file once it exists. Both states use the same layout dimensions, so the page never visually jumps once a real screenshot lands — the empty frame is placeholder geometry with an honest label, not a broken image tag or a lorem-ipsum stand-in.

Why this is harder than it sounds to keep doing

The temptation to fill an empty box only gets stronger the longer it stays empty — a case study that's sat unfinished for a few weeks starts to feel like it needs to look done. The actual discipline here isn't the component, which took a few lines; it's not reaching for a placeholder image the fifth time a page feels a little sparse. The dashed frame is a small, constant reminder pointed at us as much as at anyone reading the page: this isn't finished, and the honest thing is to say so rather than dress it up.